full image - Repost: Shouldn't we copy what worked in web2? e.g. lifting conversions using social-proof (from Reddit.com, Shouldn't we copy what worked in web2? e.g. lifting conversions using social-proof)
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Hi /web3marketinggroup,For the last year I've been obsessed in copying tools for protocols that helped web2 products grow. We already have a lot of cool analytics tools (see safary.club, spindl.xyz, etc.) but there are a ton of other solutions to adapt. The goal of this post is to discuss about these tools and gather your comments on the first I built, not to sell anything.Lifting conversions by showcasing social-proof should be familiar from sites like booking (“10 people booked this hotel today”), and I want to make it easy to implement in crypto protocols where social-proof is extremely valued. We all know Uniswap but imagine the power of “10M swapped today” in less-known DEXes. Here you have an AI-generated example for your site: app.gobyherd.com/public/demo?url=YOUR_URLThis is a copy of useproof.com (YC18) for crypto. Does it make sense? My goal is to lift protocol's conversions at a zero cost-of-opportunity and the lowest cost-of-integration technically possible. And I think we kinda achieved it with gobyherd.com . I am currently building it and really wanted to know your thoughts before launching it. Please reach me out via x: x.com/mgrabina if you need help or a subscription for free.Other products that I think may be useful for the industry are feature flags, mixing somehow on-chain profile with off-chain trad cookies for targeting. Addressable, mailing/notifications to wallet somehow, Cookie3 and many others are doing great but I think we should also have things like LaunchDarkly.com, Optimizely.com, appcues.com, pendo.io . No all strictly marketing tools but all solutions for startups in growth stage. Any thoughts? What others comes to your mind?
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